Its not new.
Its revolutionary.
Its not new.
Its revolutionary.
Why
Vehicle-based advertising has long been recognized as one of the most effective forms of out-of-home marketing worldwide. In developed markets, brands routinely invest in wrapped buses, taxis, and corporate fleets to achieve mass visibility. .The concept remains consistent globally and African share-taxis represent a uniquely powerful advertising channel that combines the best elements of developed-world vehicle advertising with distinct local advantages.
Transform Your Message
Transform Your Message
Transform Your Message
In Africa's bustling urban centers, share-taxis, known as matatus, trotros, dala-dalas, or kombis among other names are more than just transportation—they're mobile billboards that reach millions daily. Branding these vehicles with eye-catching wraps combines marketing impact with local entrepreneurship, creating a win-win for advertisers, taxi operators, and passengers.
This guide walks through our proven, large-scale process for transforming share-taxis into premium advertising space while ensuring quality, durability, and maximum exposure for brands.
How
In short, we take your message, combine it with an eye catching vinyl wrap and apply the combination to the plethora of Africa's minibus share taxis.
Phase 1: Contract Negotiation & Campaign Planning
Every successful campaign begins with a clear understanding of the advertiser's goals: - Brand awareness vs. promotional messaging - Target demographics (urban youth, commuters, etc.) - Geographic focus (specific routes or citywide coverage) - Campaign duration, typically 1 year or more - Number of vehicles to be branded - Wrap specifications and client design - Performance clauses (wrap maintenance requirements) - Legal compliance with local transport advertising regulations
Phase 1: Contract Negotiation & Campaign Planning
Every successful campaign begins with a clear understanding of the advertiser's goals: - Brand awareness vs. promotional messaging - Target demographics (urban youth, commuters, etc.) - Geographic focus (specific routes or citywide coverage) - Campaign duration, typically 1 year or more - Number of vehicles to be branded - Wrap specifications and client design - Performance clauses (wrap maintenance requirements) - Legal compliance with local transport advertising regulations
Phase 1: Contract Negotiation & Campaign Planning
Every successful campaign begins with a clear understanding of the advertiser's goals: - Brand awareness vs. promotional messaging - Target demographics (urban youth, commuters, etc.) - Geographic focus (specific routes or citywide coverage) - Campaign duration, typically 1 year or more - Number of vehicles to be branded - Wrap specifications and client design - Performance clauses (wrap maintenance requirements) - Legal compliance with local transport advertising regulations
Phase 2: Fleet Recruitment & Vehicle Preparation
Once a number of vehicles, their location and routes are agreed upon, we immediately begin to locate and arrange for independant share-taxi owners to carry your message. - Body condition (no major dents or rust that would compromise wraps) - Operational status (active on desired routes) - Introduce vehicle operators to our bi-annual photographic verification requirement. - Vehicle photography for pre-wrap condition records - Contract signing with clear and simplified terms.
Phase 2: Fleet Recruitment & Vehicle Preparation
Once a number of vehicles, their location and routes are agreed upon, we immediately begin to locate and arrange for independant share-taxi owners to carry your message. - Body condition (no major dents or rust that would compromise wraps) - Operational status (active on desired routes) - Introduce vehicle operators to our bi-annual photographic verification requirement. - Vehicle photography for pre-wrap condition records - Contract signing with clear and simplified terms.
Phase 2: Fleet Recruitment & Vehicle Preparation
Once a number of vehicles, their location and routes are agreed upon, we immediately begin to locate and arrange for independant share-taxi owners to carry your message. - Body condition (no major dents or rust that would compromise wraps) - Operational status (active on desired routes) - Introduce vehicle operators to our bi-annual photographic verification requirement. - Vehicle photography for pre-wrap condition records - Contract signing with clear and simplified terms.
Phase 3: Design & Material Production
This phase occurs simultaneously with the prior. We offer design services before requisition and printing. - Client-provided designs (converted to vehicle-ready formats) - Full creative services, for clients needing complete design solutions - Cultural adaptation (ensuring messaging resonates locally) We use high quality UV resistant vinyl that endures under the African sun. Typical life expectancy with good care is up to five years.
Phase 3: Design & Material Production
This phase occurs simultaneously with the prior. We offer design services before requisition and printing. - Client-provided designs (converted to vehicle-ready formats) - Full creative services, for clients needing complete design solutions - Cultural adaptation (ensuring messaging resonates locally) We use high quality UV resistant vinyl that endures under the African sun. Typical life expectancy with good care is up to five years.
Phase 3: Design & Material Production
This phase occurs simultaneously with the prior. We offer design services before requisition and printing. - Client-provided designs (converted to vehicle-ready formats) - Full creative services, for clients needing complete design solutions - Cultural adaptation (ensuring messaging resonates locally) We use high quality UV resistant vinyl that endures under the African sun. Typical life expectancy with good care is up to five years.
Phase 4: Professional Installation
Our mobile installation teams meet with share-taxi operators and install both base and advertising wraps within a few hours. - Vehicles are wrapped in a base layer followed by your precision cut branding - Post installation checks to verify correct bubble free installation - Photographic documentation of application provided to the client
Phase 4: Professional Installation
Our mobile installation teams meet with share-taxi operators and install both base and advertising wraps within a few hours. - Vehicles are wrapped in a base layer followed by your precision cut branding - Post installation checks to verify correct bubble free installation - Photographic documentation of application provided to the client
Phase 4: Professional Installation
Our mobile installation teams meet with share-taxi operators and install both base and advertising wraps within a few hours. - Vehicles are wrapped in a base layer followed by your precision cut branding - Post installation checks to verify correct bubble free installation - Photographic documentation of application provided to the client
Phase 5: Campaign Management & Maintenance
Driver Orientation: - Care instructions for wrap longevity - Reporting procedures for damage - Incentive structures for maintained quality Consistent monitoring for quality assurance: - Operator reported damage - Bi-annual or quarterly digital inspection Advertisement removal at campaign end: -Professional overlay removal without base wrap damage -Surface restoration as needed -Option for immediate rebranding -Option for campign extention
Phase 5: Campaign Management & Maintenance
Driver Orientation: - Care instructions for wrap longevity - Reporting procedures for damage - Incentive structures for maintained quality Consistent monitoring for quality assurance: - Operator reported damage - Bi-annual or quarterly digital inspection Advertisement removal at campaign end: -Professional overlay removal without base wrap damage -Surface restoration as needed -Option for immediate rebranding -Option for campign extention
Phase 5: Campaign Management & Maintenance
Driver Orientation: - Care instructions for wrap longevity - Reporting procedures for damage - Incentive structures for maintained quality Consistent monitoring for quality assurance: - Operator reported damage - Bi-annual or quarterly digital inspection Advertisement removal at campaign end: -Professional overlay removal without base wrap damage -Surface restoration as needed -Option for immediate rebranding -Option for campign extention