Independent studies by 3M, OAAA, and Nielsen consistently show that vehicle wraps achieve 95–98% consumer notice rates. Geopath writes 'Wrapped vehicles command 2.5x more visual attention than static billboards, with dwell times exceeding 5 seconds'. The already proven marketing method awaits its full realisation through share-taxis on the African market.

'African consumers are increasingly using their purchasing power to express their values', explains Mahlaba of IPSOS and goes on further to say 'this trend towards conscious consumerism is particularly pronounced in Africa, outpacing global averages.' Now is the time to cement brand identity in African markets.

Vehicle wraps average 1.50–1.50–3.50 CPM, while billboards range 5–15 CPM in urban areas according to a Nielsen 2023 cost analysis. A 2921 3m whitepaper asserts that ehicle wraps last 3–5 years vs. billboards’ 6–12 months before requiring replacement. 'Installing 10 vehicle wraps costs 40% less than leasing 10 billboards for 1 year in Nairobi' according to the Kenya Advertising Cost Index of 2022.